C H I E F    D E S I G N    O F F I C E R

Per Weiss

The Danish designer Per Weiss was born in 1959 in Denmark and is the Chief Design Officer of Innovation Living Design Office International. As an all-round creative person he started his career as a professional musician, while already studying at the School of Architecture in Aarhus. Then giving a higher priority to his design visions, he worked for some of the famous Danish architects, Friis & Moltke and Schmidt, Hammer & Lassen.

In 1988 he graduated as an industrial designer. He has been part of Innovation Living since 1989 and is the driving force behind the constant creative development of the collections. Inspired by a Scandinavian design tradition as well as fashion and lifestyle trends, Per creates long-lasting design with a contemporary appeal.


F L E M M I N G   H Ø J F E L D T

Founder of Innovation LivingTM

Innovation Living™ was founded in 1971 in Denmark by Flemming Højfeldt. Inspired by his personal experience with the first production communities of the flower power generation, he started the company with a production of beanbags. At the end of the 1980s the desire to produce own design took over. Flemming was inspired by the successful Japanese futons, as well as the desire to create an independent brand with own original designs. This was the idea behind the successful sofa bed concept known as Innovation Living.

E M I L   H Ø J F E L D T 

Product- & Production Development Manager



Oliver & Lukas WeissKrogh

Studio WeissKrogh

Oliver and Lukas WeissKrogh founded Studio WeissKrogh in 2012 and have since designed products for various furniture manufacturers such as Innovation Living, BOGO and Frandsen Group. Studio WeissKrogh is focused on designing valuable, carefully thought out commercial and environment friendly products that will make a difference for the end user.

Two ambitious brothers with great passion for furniture design. They grew up in a creative home with parents educated in architecture and industrial design. Growing up they traveled around the world, always having design and culture in focus. This upbringing has given them a broad knowledge of the furniture industry, design and architecture. Oliver and Lukas WeissKrogh are sons of the designer Per Weiss, Chief Design Officer at Innovation Living and Anne Mette Krogh, Interior Designer at Paustian Interior.


A N D R E A S   L U N D 

Industrial Designer

Andreas Lund Design is located in Copenhagen, and focuses on creating timeless, constant design in a modern and innovative Scandinavian spirit. Andreas graduated from The Danish Design School in the year 2000 and has been working with design ever since. Andreas has e.g. collaborated with Innovation Living on its Unfurl sofa bed, and is currently a teacher at The Royal Danish Academy of Architecture.

J E S P E R   E L G 

Owner of V1 Gallery in Copenhagen

Jesper is director and owner of V1 Gallery in Copenhagen, which is considered a platform for contemporary art. Jesper Elg has formerly been an active member of the Innovation Design Office and The Danish Arts Council's Committee for International Art.

Photo by Nicolaj Thaning Rentzmann

P E T E R   H E N R I K S E N 

Industrial Designer

Peter Henriksen Design is located in Aarhus, and Peter holds a Master of Architecture in Industrial and Product Design from Aarhus School of Architecture. Peter worked as Industrial designer at Innovation Living throughout the 1990s, where he helped the Innovation Living Design Office develop several designs.