It all started up in 1971 with a good idea in the spirit of the flower power generation - beanbags.
Founder Flemming Højfeldt started a production of Delta beanbags – re-launched in 2006 as the Player beanbag. The small company grew quickly, and as flower power was taken over by yuppie style, Innovation moved on to upholstery furniture, as a sub-supplier to other companies.
At the end of the 80ies Innovation was ready for a new adventure. We wanted to produce our own design and launched a competition asking for fashionable and functional sofa bed concepts. The best idea was inspired by old eastern traditions: Natural cotton based mattresses that were flexible enough for multifunctional furniture. One Room Living aka ORL Collection – now called
Innovation expanded with an associated company in the USA in 1991, followed up in 1998 with a Chinese office and factory.
With a greater production capacity, more collections were made possible. While ORL collection are produced in Denmark, all Istyle designs are produced in our Chinese factory.
Mutual inspiration and exchange of experience, not at least internationally, assures a constant evolvement and front position of our company.