Imm Cologne 2010
26 January 2010
Last week was a busy fair week in Cologne, not at least for Innovation. The two new collections were presented and well received. You can see all the novelties right here on the site - from the One Room Living collection you could have a look at the retro sofa beds Twinzer and Leash, while the new Istyle collection has Clubber 03 and Cubed among the news.
With the slogan INNOVATION UNITED this year's booth was one integrated area with both One Room Living, Istyle and a small preview of the exclusive collection Understated. Designer Per Weiss had created a light and eye-catching booth design with oversized, raw pinewood lamps, displays and trays.
A view over the Istyle section seen from the bar in the middle of the United booth area.
Area Sales Manager Pernille with French customers looking at Long Horn in a new grey Classic textile.
Wednesday morning in Cologne. Peter and Betina from the sales department are ready for another busy fair day to start. Betina is sitting on the new Wing Chair in the stylish camel leather textile. To her right you see another novelty of the Istyle collection, a super functional sofa bed called Underbar.
Mads is also preparing for the day, but in the One Room Living section. In front you see the new Sateen textile in sand and in the right corner behind, you see Leash in cognac Leather Textile.
Fair visitors looking at a T-base sofa bed with a mattress and cover in the new Idiva style and a Minimum sofa bed with Bamboo textile that is also new to the One Room Living collection. The collection has a softer, more feminine look this year, which is perfectly underlined with a bunch of the new Dapper cushions.
Two new Basic textiles: Cobalt blue and green.
Small info screens were used to explain the functions of the products in display.
The Sales Manager and former CEO of Innovation - satisfied with the new collections and the feedback from agents and customers.
