The new Scandinavian look in Cologne
24 January 2011
It was a great fair that launched the new furniture year in Cologne last week. At Innovation, the regular guests noticed the highly different ambience and the many new designs that were presented. Both the young collection, now called The Natural Choice, and the more classic Istyle collection showed new looks and new mechanism.
The big change this year was a greater focus on cosiness and comfort: More wood, more soft, woven textiles, natural colour tones instead of black and white, warm kilims, cuddly fur and vintage denim.
The new Scandinavian look has taken a step from minimalist to casual, allowing more details and decoration, while still staying true to the light and long-lasting style of the north. See what the German broadcaster ZDF reported from the fair - Innovation is in the picture after 9 minutes.
One of the novelties that attracted a lot of attention were the Denim Couture Designs by Papillon. Innovation cooperated with the London-based design duo to create new, exiting designs for The Natural Choice collection. Papillon Design make handcrafted design items with vintage denim, but the collection also offers more commercial options, where mass production and handmade details are combined. Click to read more about Papillon Design and the Denim Couture collection.
Kilim was one of the major trends on the booth used both as cosy, decorative rugs and fashionable furniture textiles.
New Istyle designs in sandy and brown hues.
Gefion and Vale: Two full-size double beds based on a new space-saving pop-up principle.
The wooden boxes served as back wall and product display at once.
The new sofa bed Leto in three colour versions and shown with and without the soft armrests.
Shown in the middle: Braids, a new daybed that transforms into a full size double bed.
Mood kilim and Oldschool, a rustic version of Splitback.
Kjeld, CEO of Innovation USA, on a Bifrost Excess sofa bed.