Coole Divanomania Siegerehrung in Moskau

03. August 2010

wwf-sofa-design

Die Architekturstudentin Alina Tupitsyna aus Ekaterinburg hat das gewinnende Design in der WWF-Kategorie gestaltet, der Spezialbezug 'Nordic Tiger'. Weitere Infos unter 4living.ru.


Trotz der Hitzewelle war es eine ultra-coole Party, wo die Gewinner des russischen Divanomania Designwettbewerbs gefeiert wurden. Mehr als 300 kreative Designvorschläge für neue Spezialbezüge wurden eingeschickt, hierunter auch eine Reihe von Designs inspiriert von dem vom Aussterben bedrohten sibirischen Tiger. Dieses Thema dank einer Zusammenarbeit mit dem WWF.
Die Verkaufsleiterin von Innovation, Birgit Rojh, repräsentierte Innovation. Sie dankte dem Kooperationspartner Collection Ltd. für die Divanomania-Initiative und gratulierte dem Gewinner des ersten Preises, Vladimir Vinogradov. Weiterklicken um Fotos vom Abend zu sehen und die ganze Rede von Birgit Rojh zu lesen.

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Birgit Rojh von Innovation mit einem 'urbanen Eisbär' und Anastasia Kolunova von Collection Ltd.

 

"Ladies and Gentlemen,

The Divanomania design competition was a superb experience for us from Innovation Randers A/S.
The competition was initiated by Collection Ltd. the exclusive Representative in Russia for Innovation and our partner for more than 3 years. A special thank you to Elena and the Collection team who made it all possible. Let's give Elena a big applause for her efforts and professionalism.

It is the first time that we have merged fashion and furniture industry in an online competition.

At Innovation we always focus on the people who are actually going to make our furniture part of their life, and in this perspective, getting input from 300 potential sofa bed owners is maybe the best inspiration you can think of.
The creativity and inspiration, the daring experiments with materials, motives and colours were surprisingly innovative – and many of them with a fun factor that made us smile.
Not at least were we impressed by the level of technical skills to visualise the ideas.

Vladimir Vinogradov – a local guy from Moscow – suggested the motive "Equalizer". A modern design inspired by a DJ console that perfectly represents the rhythm and lifestyle of our target group.

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Our chief designer had a hard time choosing only one of the many good design ideas. When he eventually decided to pick Vadimir's "Equalizer" in front of many other qualified candidates, it was for the three following reasons:

- Balance between creativity and something you want to look at every day in your room for many years
- Technically simple and relatively non-costly to produce
- The reference to music, which is a great source of inspiration for Innovation in the product development

Maybe you should know that our Chief Designer in his younger days used to be a rock musician – he was the drummer in a band named Rox – which probably also have made him inclined to vote for Valdimir's design contribution.
Vladimir would you please join me here on the stage.

As a memento of your winning project and as further inspiration to you I have brought you a present. You do know Verner Panton, I am sure. Well, here are 2 special coffee mugs in the famous Verner Panton 4-8-16 design – in a special edition in gold and white. I hope you will enjoy them and congratulate you once more on your project.

Congratulations and Spasiba."

Birgit Rojh, 29 July 2010

sofa-design-contest-stage

Der Gewinner des Hauptpreises, Vladimir Vinogradov, kann es kaum fassen, dass er gewonnen hat, freut sich aber schon seinen Entwurf in der nächsten One Room Living Kollektion zu sehen. Teil seiner Prämie ist auch eine Reise nach Dänemark, wo er natürlich auch Innovation besuchen wird um mit eigenen Augen zu sehen, wie die Design It Yourself-Sofas entwickelt und produziert werden.

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Ein Spezialbezug - was sonst - diente als Basis für eine fetzige Bühnenshow.

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Danke an Anastasia und Elena von Collection Ltd., die das Divanomania-Event möglich gemacht haben.