Festlig kåring af Divanomania vindere

03 august 2010

wwf-sofa-design

Den arkitektstuderende Alina Tupitsyna fra Ekaterinburg har designet det vindende betræk i WWF-kategorien. Læs mere på 4living.ru.

 

Trods hedebølge var det en ultra cool fest, der blev afholdt for at kåre vinderne af den russiske Divanomania designkonkurrence. Mere end 300 kreative designforslag til nye specialbetræk var blevet indsendt, heriblandt en række designs med reference til den truede sibirske tiger, takket være et samarbejde med Verdens Naturfond.

Innovations salgschef, Birgit Rojh, repræsenterede Innovation. Hun takkede samarbejdspartneren Collection Ltd. for det gode initiativ og ønskede vinderen af førstepræmien, Vladimir Vinogradov, tillykke med sejren. Click for at se flere billeder og læse hele Birgit Rojhs tale.

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Salgschef Birgit Rojh, sammen med en 'urban isbjørn' og Anastasia fra russiske Collection Ltd.

"Ladies and Gentlemen,

The Divanomania design competition was a superb experience for us from Innovation Randers A/S.
The competition was initiated by Collection Ltd. the exclusive Representative in Russia for Innovation and our partner for more than 3 years. A special thank you to Elena and the Collection team who made it all possible. Let's give Elena a big applause for her efforts and professionalism.

It is the first time that we have merged fashion and furniture industry in an online competition.

At Innovation we always focus on the people who are actually going to make our furniture part of their life, and in this perspective, getting input from 300 potential sofa bed owners is maybe the best inspiration you can think of.
The creativity and inspiration, the daring experiments with materials, motives and colours were surprisingly innovative – and many of them with a fun factor that made us smile.
Not at least were we impressed by the level of technical skills to visualise the ideas.

Vladimir Vinogradov – a local guy from Moscow – suggested the motive "Equalizer". A modern design inspired by a DJ console that perfectly represents the rhythm and lifestyle of our target group.

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Our chief designer had a hard time choosing only one of the many good design ideas. When he eventually decided to pick Vadimir's "Equalizer" in front of many other qualified candidates, it was for the three following reasons:

- Balance between creativity and something you want to look at every day in your room for many years
- Technically simple and relatively non-costly to produce
- The reference to music, which is a great source of inspiration for Innovation in the product development

Maybe you should know that our Chief Designer in his younger days used to be a rock musician – he was the drummer in a band named Rox – which probably also have made him inclined to vote for Valdimir's design contribution.
Vladimir would you please join me here on the stage.

As a memento of your winning project and as further inspiration to you I have brought you a present. You do know Verner Panton, I am sure. Well, here are 2 special coffee mugs in the famous Verner Panton 4-8-16 design – in a special edition in gold and white. I hope you will enjoy them and congratulate you once more on your project.

Congratulations and Spasiba."

Birgit Rojh, 29 July 2010

sofa-design-contest-stage

Vladimir, manden bag det vindende design, siger tak og ser frem til at se sit betræk blive del af den nye One Room Living kollektion. Han vinder også en tur til Danmark, hvor han naturligvis også skal besøge Innovation og se, hvordan kollektionens sovesofaer bliver til.

sofa-design-contest-minimum

Et specialbetræk - hvad ellers - sætter scenen for et festligt show.

sofa-design-contest-team

Tak til Anastasia og Elena fra Collection Ltd. for det gode initiativ og den store indsats!